彩鋼板行業(yè)在國內(nèi)經(jīng)過多年的櫛風(fēng)沐雨，已形成了一定規(guī)模破，伴隨著行業(yè)內(nèi)企業(yè)數(shù)量不斷增多，目前市場上各種各樣的產(chǎn)品層出不窮，這一方面豐富了彩鋼板市場上的產(chǎn)品種類，然而另一方面也使得當(dāng)下市場上的產(chǎn)品魚目混珠。一系列的市場亂象不僅阻礙了行業(yè)的發(fā)展，對于企業(yè)的長久發(fā)展也是極為不利的。在這種情況下，彩鋼板企業(yè)需要及時找到問題根源，并對癥下藥。

　　After years of ups and downs in China, the color steel plate industry has formed a certain scale of decline. With the increasing number of enterprises in the industry, various products are constantly emerging in the market. On the one hand, this enriches the variety of products in the color steel plate market, but on the other hand, it also makes the products in the current market appear inferior. A series of market chaos not only hinders the development of the industry, but also is extremely detrimental to the long-term development of enterprises. In this situation, color steel plate enterprises need to promptly identify the root cause of the problem and prescribe the right medicine.

　　彩鋼板企業(yè)發(fā)展受阻問題

　　The problem of hindered development of color steel plate enterprises

　　問題一：產(chǎn)品抄襲現(xiàn)象嚴(yán)重

　　Problem 1: Serious plagiarism in products

　　我國彩鋼板產(chǎn)品同質(zhì)化現(xiàn)象嚴(yán)重，彩鋼板企業(yè)“高成本”的產(chǎn)品研發(fā)投入難以獲得銷售“高收益”。很多新的彩鋼板產(chǎn)品一經(jīng)推出，往往就被眾多中小彩鋼板企業(yè)直接模仿抄襲。而且，這不僅體現(xiàn)在產(chǎn)品上的模仿，在管理、經(jīng)營模式甚宣傳上，眾多中小彩鋼板企業(yè)也常采用“拿來主義”。跟風(fēng)經(jīng)營成為了這些企業(yè)得以生存的保命法則。殊不知，長久下去，它們將無法突圍市場，面臨淘汰出局的惡果。

　　The phenomenon of homogenization of color steel plate products in our country is serious, and brand color steel plate enterprises find it difficult to achieve high sales returns through "high cost" product research and development investment. Many new color steel plate products, once launched, are often directly imitated and plagiarized by numerous small and medium-sized color steel plate enterprises. Moreover, this is not only reflected in the imitation of products, but also in management, business models, and even brand promotion. Many small and medium-sized color steel plate enterprises often adopt a "take it for yourself" approach. Following the trend has become the survival principle for these enterprises. Little do they know that in the long run, they will not be able to break through the market and face the consequences of elimination.

　　問題二：資金缺乏融資渠道受阻

　　Problem 2: Lack of funds and hindered financing channels

　　當(dāng)下，彩鋼板市場競爭激烈，且變幻莫測，很多彩鋼板企業(yè)都難以面對。因為在整個彩鋼板行業(yè)中，中小彩鋼板企業(yè)占據(jù)了大半部分并缺乏的資金實力做后盾。在近幾年來，因為企業(yè)遷移、設(shè)備更新和產(chǎn)能擴張，資金的匱乏更是嚴(yán)重，貸款難、融資難成為一道擺在中小企業(yè)面前的難以跨越的門檻。同時，一旦彩鋼板市場上風(fēng)吹草動，則很容易遭遇銷售危機，更無法談及渠道下沉二三級市場。

　　At present, the competition in the color steel plate market is fierce and unpredictable, making it difficult for many color steel plate enterprises to face. Because in the entire color steel plate industry, small and medium-sized color steel plate enterprises account for the majority and lack strong financial strength as a backing. In recent years, due to enterprise migration, equipment updates, and capacity expansion, the scarcity of funds has become even more severe, and difficulties in obtaining loans and financing have become an insurmountable barrier for small and medium-sized enterprises. At the same time, once there is a stir in the color steel plate market, it is easy to encounter a sales crisis, let alone talk about channels sinking into the secondary and tertiary markets.

　　問題三：招工難人力資源匱乏

　　Problem 3: Difficulty in recruitment and lack of human resources

　　由于工作環(huán)境等多方面的因素，現(xiàn)在的彩鋼板生產(chǎn)企業(yè)招工難度越來越大，很多企業(yè)在高峰生產(chǎn)時段都沒有滿員。特別是一線生產(chǎn)工人、內(nèi)勤和基層業(yè)務(wù)人員缺口和需求都比較大。盡管今年大多數(shù)彩鋼板等企業(yè)將生產(chǎn)工人的工資待遇都進(jìn)行了提高，同時也將保險、福利、住宿等進(jìn)行了完善，但不少彩鋼板企業(yè)的招聘情況依然不很理想，“用工難”已經(jīng)制約了彩鋼板行業(yè)長遠(yuǎn)發(fā)展。

　　Due to various factors such as work environment, it is becoming increasingly difficult for color steel plate production enterprises to recruit workers, and many enterprises are not fully staffed during peak production periods. Especially for frontline production workers, internal staff, and grassroots business personnel, there is a significant gap and demand. Although most steel plate and other enterprises have increased the wages and benefits of their production workers this year, as well as improved insurance, welfare, accommodation, etc., the recruitment situation of many steel plate enterprises is still not ideal. The "difficulty in employment" has already constrained the long-term development of the steel plate industry.

　　彩鋼板企業(yè)需“對癥下藥”

　　Color steel plate enterprises need to 'prescribe the right medicine'

　　一、創(chuàng)新設(shè)計，杜絕產(chǎn)品同質(zhì)化

　　1、 Innovative design to eliminate product homogenization

　　商品是一切的本源，再有名氣的也是從不聞名的商品一點一滴做起來的，衡量商品是否有競爭力的根本不在于是不是，而在于商品能否滿足消費者獨特的消費需要，因而彩鋼板企業(yè)要讓自己的商品能更好的在滿足消費者需求，讓自己商品的獨特賣點能讓消費者眼前一亮，所以企業(yè)創(chuàng)新勢在必行。

　　Products are the origin of everything, and even the most famous brands are made bit by bit from unknown products. The competitiveness of a product is not measured by whether it is a famous brand, but by whether it can meet the unique consumption needs of consumers. Therefore, color steel plate enterprises need to make their products better meet consumer needs and make their unique selling points eye-catching to consumers. Therefore, innovation is imperative for enterprises.

　　二、洞悉與分析市場，做好企業(yè)規(guī)劃

　　2、 Insight and analysis of the market, and effective enterprise planning

　　彩鋼板企業(yè)可以提前做好準(zhǔn)備，對市場重新進(jìn)行一輪梳理，找出市場、次市場、培育型市場分別擬定不同的市場進(jìn)擊策略，確保市場的投入有保障，做到大投入、大產(chǎn)出，以保證企業(yè)的正常運轉(zhuǎn)不受影響;次市場則是市場增量的主力軍，因為市場即將起勢，增長速度要加快，要做到盡可能地快速激發(fā)市場潛能。

　　Color steel plate enterprises can make preparations in advance, conduct a comprehensive review of the market, identify key markets, secondary key markets, and nurturing markets, and formulate different market entry strategies to ensure that investment in key markets is guaranteed, achieve high investment and high output, and ensure that the normal operation of the enterprise is not affected; The secondary key markets are the main force of market growth, as the market is about to take off and the growth rate needs to be accelerated to stimulate market potential as quickly as possible.

　　三、彩鋼板企業(yè)要完善內(nèi)部管理系統(tǒng)

　　3、 Color steel plate enterprises need to improve their internal management system

　　內(nèi)部管理永遠(yuǎn)是企業(yè)“痛點”。當(dāng)一個企業(yè)的員工歸宿感不強，員工養(yǎng)成懶散的作風(fēng)，企業(yè)的凝聚力從何來?企業(yè)內(nèi)部缺乏完善的管理流程，客戶訂貨單可以輕易丟失，出現(xiàn)問題員工習(xí)慣了推三阻四，企業(yè)又談何發(fā)展壯大?彩鋼板企業(yè)內(nèi)部的種種管理不善造成的內(nèi)耗何損失不可估量，影響到企業(yè)內(nèi)部的穩(wěn)定性和客戶合作的信任度的降低，長期以往，內(nèi)部管理無序、不完善就會成為企業(yè)健康持續(xù)發(fā)展的“攔路虎”。一個成功的企業(yè)，要想“搶江山”，就要先穩(wěn)定“軍心”既，即抓好內(nèi)部管理，才能擁有“能征善戰(zhàn)”強大打江山的軍隊!

　　Internal management is always a pain point for enterprises. When employees of a company lack a strong sense of belonging and develop a lazy style, where does the cohesion of the company come from? Without a sound management process within the enterprise, customer orders can easily be lost. When problems arise, employees are accustomed to pushing back and forth, so how can the enterprise develop and grow? The various mismanagement within the color steel plate enterprise has caused immeasurable internal losses, affecting the stability of the enterprise and reducing the trust of customer cooperation. In the long run, disorderly and imperfect internal management will become the "biggest obstacle" to the healthy and sustainable development of the enterprise. A successful enterprise, in order to "seize the throne", must first stabilize its "military morale", that is, to do a good job in internal management, in order to have a strong army that can "conquer and fight" and fight for the throne!

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